Our Work

Across the OE's served our experience has touched key industry facets allowing us to provide you with the 360 well-rounded problem solve. Below highlights our experience and how they relate to HQ Ops/Field Ops/Human Capital, Franchise Leadership, Warranty/Quality, Data Analytics and Marketing in the Automotive OE space. Strength in putting business solutions together for clients.

HQ/Field Operations

“If you always do what you’ve always done, you’ll always get what you’ve always got.”– Henry Ford

Nissan Section 1

GM/GMAC/MIC Service Agreement '95

Restructured brand's go to market plan, approach and staffing structure of North America business.
Established new pricing approach and platform to enhance product offerings.
Integrated GM/GMAC/MIC service contract claim handling into GM’s divisional warranty platform to support both empowerment and cost control.

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GM Brand Divisions Restructuring '99

Critical leader in the major GM divisional restructuring.
- Shifted individual divisions into a single field structure supporting all brands, optimizing structure, enhancing dealer contact support, and collapsing various regional structures into a 5 region structure that remains in place today even with some brands exiting GM portfolios.
Developed role structures, and lead initiative to transition employee divisional structures into single GM VSSM structure including employee incentive and recognition approach.

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GM Warranty Information Network System '97

Lead cross-divisional and corporate initiative…GM’s global warranty and dealer analytics system (GMWINS).
The project consolidated all 7 car division’s unique approach while developing a backend tool to empower GM dealers to handle customer warranty & goodwill needs without factory representative support.
The process provided GM oversight via empowerment managed through comparative performance.
The platform was managing just over $xB in annual spend in US alone at that time.

Customer care, care for employees, labor union, life insurance and marketing segmentation

NISSAN Human Resources '14

Requested by leadership to take on North America HR leadership role to restructure Field and HQ support structure for 2013-15 launch.
Responsibility included Sales, Marketing, Aftersales, NMAC, Field, and HQ structure. Implemented new roles and responsibilities across critical roles including operational structure supported by a new recognition program.
Expanded regional structure back to 8 regions providing enhanced localized decisioning

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NISSAN Aftersales '16

Lead Aftersales North America P&L at $x.xB+ annual revenues. Responsibilities included strategic direction, customer care, dealer empowerment, dealer tools & training, parts development and acquisition, and pricing, accessories development, pricing and marketing, part distribution w 10+ PDC locations
Responsibilities extended to Canada and Mexico operations
Results included a 30%+ profit lift over 3 yrs with an aggressive network focus on fixed operations, enhanced service lane technology, and expanding wholesale parts and collision business operations.
Efforts lead Nissan to outpace competitors, like Toyota and Honda, in Customer Satisfaction during that period into the top JDP quartile.
Enhanced brand to #3 customer retention over that period.

GM Section 1

“Start with good people, lay out the rules, communicate with your employees, motivate them and reward them. If you do all those things effectively, you can’t miss.” – Lee Iacocca

Franchise Leadership

GM Section 2

Nissan Section 2

GMAC/MIC Regional Insurance & Finance

Role-supported dealers with finance and insurance products in the Southeast US markets.
Grew the dealer contact role to Top 3 market performance in the country.
Experience in the role led to National Service Agreement leader.

GM Dealer Telemanagement Central Region

Responsibilities included Sales, Aftersales, and Dealer Network. Geography included Missouri, Nebraska, Kansas, Oklahoma, and Illinois.

GM Multi-Region Sr. Director

GM Service Operations, West Region
GM Buick/Pontiac/GMC Marketing Executive – West Region
GM Regional Operations Director – Central Region
GM Regional Executive Premium and Saturn Brands – Central Region (Sales, Aftersales, Marketing, and Dealer Network)

NISSAN Multi-Region Vice President

Lead the Northwest and Midwest regions with full responsibility for sales, aftersales, dealer network, Tier II Dealer group advertising, and Customer experience. Midwest results demonstrated #1 region sales growth in ‘09 and ‘10.
Critical role in the relaunch of Nissan Regional Marketing Program in 2010.
Dealer Network roles in both regions included significant dealer turnover activity to strengthen brands. Nissan Dealer Image program was successfully implemented at all 7 stores in HI and 2 in Alaska, along with critical markets in the Northwest and Midwest markets.

Marketing/Advertising

"Do the thing that disrupts. That upends. That doesn't just defy the status quo, but reshapes it, forever." – Jay Chiat

OE Franchisee Leadership Section 3

Advertising (TBWA) Section 3

Regional VP NISSAN Northwest & Midwest

Responsibilities included managing local marketing groups in both markets on top of full Sales, Aftersales, and Dealer Network responsibilities.
Critical role in Nissan roll-out of current Regional Marketing Program where its dealers invest in Tier 2 funding for all marketing.
In both regions, dealer engagement exceeded 180 dealers in both markets. Budgets at $75M+ annually.

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Local Marketing Group Advertising (GM)

Regional Sr. Director overseeing GM West region BPG marketing.
- Responsibility included managing three advertising agency partners, an annual budget of $100M+, and producing ground-up HM creative for GMC as the largest GM region for GMC truck sales. Activity included both general market, multicultural, and event activation, for all three brands. West coast Buick Golf Tour during TW sponsorship, PAC 10 automotive exclusive partner, and more…
Regional Sr. Director overseeing GM Central Region premium brands (Cadillac, Hummer, Saab) + Saturn Sales, Aftersales, and Marketing.
- Responsibility included managing four advertising agency partners, an annual budget of $90M+, including the Cadillac Golf Tour for Central Region, and local marketing for product launches across all four brands.

TBWA/NissanUnited

COO role leading the historical retail agency Zimmerman (as President of that agency) into integration with TBWA NY structure.
- Responsible for leading core and non-core ad agencies in support of Nissan US $1.1B annual spend for all advertising/marketing efforts, dealer Tier II advertising program, digital & social, including sponsorships/partnerships & event activations.
- 7 agency structure with 500+ resources represented by TBWA, Critical Mass, OMD, Fluent360, GMR, Annalect, and Designory.
Responsible for Field support and execution of the Nissan Tier II RMP program.
Core leader in Nissan move in 2020 to new brand (THRILL) platform.
Leading Nissan clients through pandemic impact on auto brand while launching new models, executing brand layer lift while lifting retail simultaneously.